Naza is a business conglomerate specialising in several industries including automotive. It was established as Naza Motor Trading Sdn Bhd in 1975 as an importer of used and reconditioned cars in Malaysia. Apart from being the franchise holder for international brands including Ferrari, Maserati, Koenigsegg, Brabus, Ducati, Harley Davidson and many more, Naza was also involved in rebadging Kia vehicles such as Carnival, Carens and Picanto as Ria, Citra and Suria. In 2006, the company developed the Sutera based on Hafei Lobo, which was joined by the 206 Bestari and the Naza-badged Picanto.

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