Citroen was the first car manufacturer outside the USA to mass-produce its vehicles. It was founded in 1919 by by French industrialist André-Gustave Citroën, who steered the company's production using a technique he developed while mass-producing armaments for the French military in World War I. It merged with Peugeot in 1976 to form the PSA Peugeot Citroën we know today. Driven by the slogan "Créative Technologie", Citroen is responsible for Europe's first all-steel- bodied car, the B10 in 1924 and the world's first mass-produced front-wheel drive car, the Traction Avant ten years later. Today, the brand lines up its C and DS models in most part of the world. Its presence in Asia started in 1992 through a partnership with China's Dongfeng Motor Group. In Malaysia, the brand is distributed by Naza Euro Motors, a subsidiary of Naza Group.

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